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Reward crowdfunding, qui faut-il attirer en début de campagne : Une analyse en termes de réseaux de préférences révélées

Abstract : In this study, we consider the impact of the way early backers’ preferences interact with those of the platform’s users on reward crowdfunding campaign success. We propose that campaign breakeven more frequently and more widely when they involve first backers with connexions locally dense in the network built based on common past support to crowdfunding project. They are abler to motivate people to back the project than if they first interest backers positioned as intermediation between communities. We provide evidences supporting those hypotheses using data from 9425 campaign launch through the French crowdfunding platform Ulule from July 2010 to September 2014. Furthermore, we also show that this effect is more important if these backers provide more funds at the beginning.
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Conference papers
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https://hal-uphf.archives-ouvertes.fr/hal-02995326
Contributor : Julie Cagniard <>
Submitted on : Monday, November 9, 2020 - 10:07:13 AM
Last modification on : Friday, November 13, 2020 - 8:44:13 AM

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  • HAL Id : hal-02995326, version 1

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Ludovic Vigneron, Bouaiss Karima. Reward crowdfunding, qui faut-il attirer en début de campagne : Une analyse en termes de réseaux de préférences révélées. 35èmes Journées Internationales d'Economie Monétaire, Bancaire et Financière, Jun 2018, Aix-en-Provence, France. ⟨hal-02995326⟩

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