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Persona comme outil de design de services interactifs : principes et exemple en e-maintenance

Abstract : This research investigates the role of using persona, as a tool for modeling and analyzing user experiences (UX). Persona was first introduced in marketing research. Its main goal is a better understanding and of the user experiences. Customer or user experiences is a generic term referring here to a collection of information on user behavior, expectations, and perceptions as well as the service and user characteristics. User characteristics include knowledge, expertise, personality and demographics information. A case study on e-maintenance services illustrates how to use persona in the context of Software as a Service (SasS) engineering. SasS is a new type of packaging and deploying on demand software via the web instead of desktop or client-servers.
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https://hal-uphf.archives-ouvertes.fr/hal-03442513
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Submitted on : Tuesday, November 23, 2021 - 10:50:12 AM
Last modification on : Wednesday, November 24, 2021 - 3:48:28 AM

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Ahmed Seffah, Christophe Kolski, Djilali Idoughi. Persona comme outil de design de services interactifs : principes et exemple en e-maintenance. Proceedings of IHM 2009, 21ème Conférence de l'Association Francophone sur l'Interaction Homme-Machine, Oct 2009, Grenoble, France. pp.333-336, ⟨10.1145/1629826.1629880⟩. ⟨hal-03442513⟩

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