Professional Skills Training for Social and Behavioral Competence: A Corporate Case Study in using a Fictional Video Script for interactive "learning by viewing"
Résumé
Faced with a fast changing society, the need to develop versatile instructional materials to update the professional skills of experienced practitioners has become a major necessity. It is in this context that we will outline the framework of how the project called Je peux vous aider ? (Can I help you ?) was developed. It concerns the training of all the sales teams of a major chain store in France. A premium was put on helping professionals in the field to be more aware of their verbal and non-verbal behaviors. To do this, a series of hybrid pedagogic techniques was used, which included traditional lectures, role-plays, a self-study video, a DVD-video and e-learning. This involved making the content matter as attractive and varied as possible so that learners can acquire knowledge easily in their own way. It is in using a type of instructional design like the Scenistic Approach that one can ensure the appropriateness of both the pedagogic scenario and its content.
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