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Construction of cinephile practices on a video-on-demand platform : the stake of personae design

Abstract : This action-research aims at better understanding the sociotechnical, semio-cognitive, ergonomic and symbolic dimensions involved in the user experience of the Tënk documentary video platform. The article brings to light the constructivist process that led to the formalization of 6 personæ and discusses their heuristic virtues. These archetypal Users’ Patterns embody and aggregate 4 types of complementary data (an ergonomic audit, a questionnaire survey, traces of use and a corpus of subscriber emails). Ultimately, the acculturation of Tënk’s enunciation instance to a User Centered Design (UCD) approach aims to encourage the creation of 10 new functionalities in order to improve the empowerment of its subscribers.
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https://hal-uphf.archives-ouvertes.fr/hal-03794534
Contributor : Mylène Delrue Connect in order to contact the contributor
Submitted on : Monday, October 3, 2022 - 12:24:18 PM
Last modification on : Sunday, December 4, 2022 - 5:38:07 PM

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  • HAL Id : hal-03794534, version 1

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Samuel Gantier. Construction of cinephile practices on a video-on-demand platform : the stake of personae design. Les Enjeux de l'information et de la communication, 2021, 21 (1). ⟨hal-03794534⟩

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