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L'esprit 4C dans l'entreprise : pour une coopération créative axée sur la communication et la confiance

Abstract : This thesis examines project’s human dimensions, which has become a tool in business management. These dimensions were explored through two types of projects: the ISO 9001 quality certification and the implementation of a new Information System. Both projects share the same point: the difficulties, that is to say the lack of communication in the implementation of these tools of modern management. For most businesses this communicational aspect seems to easily go without saying. But, the observations we made on the field confirm the opposite. Therefore, this study consists in, on the one hand, studying projects’ communicational phenomena in business in order to understand why the human factor reacts against these tools; and on the other hand, implementing a model incorporating these human dimensions. This model called 4C has been proposed and implemented in the company. It is built around four fundamental concepts: communication, cooperation, confidence, creativity. The capitalization of the 4C model by the company and its extension to other projects in the group is a first perspective. Other research prospects will aim to improving the model along with organization and company as research laboratory
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Submitted on : Thursday, December 10, 2020 - 11:16:47 AM
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  • HAL Id : tel-02997979, version 1


Hachimi Abba. L'esprit 4C dans l'entreprise : pour une coopération créative axée sur la communication et la confiance. Sciences de l'information et de la communication. Université de Valenciennes et du Hainaut-Cambrésis, 2007. Français. ⟨NNT : 2007VALE0041⟩. ⟨tel-02997979⟩



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