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Engagement sociétal global en PME : une approche par les logiques d'action des dirigeants en Tunisie

Abstract : Trying to explore the factors related to CSR commitment in SME, the purpose of this research is to understand the conditions underlying the emergence of a global social commitment in Tunisian SMEs, defined as multi-stakeholder commitment. In order to overcome the limitations of previous studies and reach this purpose, the present research uses the concept of logic of action originally used in sociology and refuting the separation between the actor and the action situation. To answer the thesis main research question "Which manager’s logics of action can lead to a global CSR commitment within SMEs?”, a quantitative survey was first conducted to establish a map related to the types of CSR commitments of Tunisian SMEs. Second, a qualitative study was realized to characterize and describe the evolution of the logic of action of eight SME managers presenting different levels of CSR engagement. The research findings tend to show that the hedonistic logic of action can be conducive to a global CSR commitment. Other logic of action can correspond to a global appropriation of CSR if the manager has specific predisposition (entrepreneurial logic of action). The SME, headed by a managerial logic of action, requires meanwhile, efforts in terms of institutional and regulatory frameworks in order to reach a significant CSR engagement.
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Submitted on : Wednesday, January 19, 2022 - 5:47:07 PM
Last modification on : Thursday, January 20, 2022 - 3:40:10 AM

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Ines Mhissen Mhissen Mhedhebi. Engagement sociétal global en PME : une approche par les logiques d'action des dirigeants en Tunisie. Gestion et management. Université de Valenciennes et du Hainaut-Cambrésis; École Supérieure de Commerce de Tunis, 2017. Français. ⟨NNT : 2017VALE0019⟩. ⟨tel-03535735⟩



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